Combating world hunger.
Gourmet Trails confirmed the completion of its annual donation to the United Nations World Food Programme, honouring the company’s ongoing 1% Profit Pledge toward efforts against food crises and global hunger.
Since establishing its annual profit pledge two years ago, Gourmet Trails has viewed positive impact generation as a core part of its business philosophy. This monetary commitment from profits reinforces a tangible form of giving where business success creates good, beyond borders.
Pamela Tan, founder and director of Gourmet Trails said: “In the modern era, many of today’s hunger crises are preventable — driven by systemic inequality, armed conflict, and economic policy rather than shortages in global food production. As a company built on the world’s diverse cuisine and cultures, we are proud to support the vital work of the WFP in 120 countries.”
A Nobel Peace Prize recipient in 2020, the World Food Programme was awarded for its efforts in combating hunger, promote peace, and prevent the use of hunger as a weapon of war and conflict. The organisation also heads food security initiatives in communities facing economic hardship, and climate-related challenges.
As Gourmet Trails continues to grow, the company remains committed to its annual pledge and to supporting initiatives that address hunger and food insecurity worldwide.